

This avoids disruption to well-established workflows and makes it easier for media received via IP streams to be previewed and edited within the MediaCentral platform and in Media Composer and other production tools. Content delivered via compressed IP streams can be used just like any other content ingested into Avid production environments, such as via SDI recordings or file-based ingest. MediaCentral | Stream is said to simplify the processes involved in remote IP contribution, while reducing operational expenses, shortening time-to-air for breaking news and helping to grow audiences. “MediaCentral l Stream enables those incoming streams to be ingested, re-wrapped or transcoded into production-friendly formats to support on premises or cloud-deployed Avid production workflows.” “IP protocols are being leveraged more and more for contribution to support news, sports and remote live production, providing significant cost and operational benefits,” said Raul Alba, director of product marketing - Media and Cloud at Avid. With support for the two most common IP stream protocols, RTMP and SRT, users get access to a flexible and scalable architecture regardless of where the production is deployed. Users can preview incoming streams, record them in production-friendly formats and edit media while the recording is ongoing. With more media companies adopting IP for contribution using mobile networks and standard internet to reduce costs, MediaCentral | Stream enables simple, secure and reliable contribution from multiple incoming IP streams, including Haivision and LiveU, into the MediaCentral platform for fast content turnaround. Supporting IP contribution from anywhere and from any device – including cameras, encoders and mobile devices – MediaCentral | Stream is said to unlock the power of IP for production applications running on the MediaCentral platform. Learn more with the overview video and product data sheet.MediaCentral | Stream supports IP contribution from anywhere and from any device


MediaCentral | Sync is immediately available. “Media organizations need confidence that, in the event of a disaster, their valuable content is safe and can be quickly restored without impacting production operations.” “Downtime is simply not an option in today's fast-paced, always-on production environments where having access to media in a timely manner is essential for success,” said Raul Alba, Director of Product Marketing - Media and Cloud, Avid. In addition to being fully integrated with Avid NEXIS® storage, users can connect MediaCentral | Sync to multiple MediaCentral | Production Management systems while maintaining their existing workflows, gaining unprecedented protection as part of an end-to-end production solution. It provides flexible media and metadata backup options, allowing users to choose when and where to back up specific assets through a web-based user interface, giving assurance that technical operations can be maintained in any situation. MediaCentral | Sync is a seamless addition for MediaCentral production infrastructures, making it an easy and secure solution that ensures broadcasters can be confident that their content is always safe and accessible. MediaCentral | Sync enables disaster recovery and business continuity workflows by automatically replicating media and any associated metadata to a second production management system, minimizing the risk of production delays by ensuring simple, efficient and reliable data backups. USA: Avid® (Nasdaq: AVID) has extended its media production portfolio with the availability of MediaCentral® | Sync, a secure backup solution available by subscription that protects television news organizations and other production environments against unexpected storage and database loss.
